Programme

Jessica Zairo

Jessie has both graduate and undergraduate degrees in Library Science; receiving her MLIS from the University of South Florida. Her previous experience as a Law Librarian and as Member Services Coordinator for an 18 county library consortium in Florida provided her with the opportunity to work and train with libraries of all sizes and types. Her primary professional interests are advocacy, outreach and training library staff on everything from technology to project management and customer service techniques. In her spare time she is an avid runner, traveler, outdoors lover and crafter.

Catch me at Kohacon20

Day 1, 2:50-3:15pm: What’s missing: Koha from a marketing perspective - Jessica Zairo and Adam Brooks, ByWater Solutions (pre-recorded talk, online)

While everyone at Kohacon20 already knows that Koha is the premier ILS on the planet, there are still thousands of libraries not yet convinced. As hard to believe as that is, the perspective from the sales side of Koha can help all of us understand what libraries are looking for as they change systems. Focus will be given to what potential partners ask about, don’t believe and ask for as developments. Marketing of Koha to the masses can be much better, but how do we do that? Shout it from the mountain top – Koha is amazing.

Day 2, 3:00-3:10pm: Support isn’t just tickets: Marketing to the believers - Jessica Zairo and Adam Brooks, Bywater Solutions (pre-recorded talk, online)

As a support provider, we obviously provide solutions and troubleshooting for all of our partners as our most important role, however, there are umerous ways we can further market Koha to enhance our partners’ experiences, and often make our support efforts easier. Learn how one support company is making and sharing news about Koha and other open source projects to hepl improve how libraries use those products.

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